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Why Potholes are Bad for Business

Michigan Asphalt Pothole Repair

Potholes are bad for business because they detract from your commercial building’s curb appeal, decrease your credibility, and make you liable for personal injury claims.

To avoid the consequences of a neglected parking lot, you’ll want to take advantage of preventative maintenance services for asphalt pavement. An experienced asphalt repair contractor will be able to help you keep your parking lot safe and in good condition.

Why is Curb Appeal Important?

It’s not uncommon for asphalt parking lots to be overlooked in favor of roadside signs and commercial building maintenance. However, did you know that your parking lot also says a lot about how you run your business? If your parking lot is riddled with asphalt potholes and cracks, a potential customer may assume that your business is just as neglected. A well-maintained asphalt parking lot, on the other hand, will help customers form a good first impression before they even walk through the door.

How Does Curb Appeal Affect Customers?

While it’s true that well-maintained parking lots are often taken for granted, your customers will notice if your parking lot is neglected. Large asphalt potholes can limit the number of usable parking spaces in your lot and increase customer frustration before they even walk through your doors. Likewise, if customers have to step around large asphalt potholes just to get to your building, their opinion of you and how you run your business will suffer.

When your business depends on bringing in new clients and encouraging repeat customers, your parking lot becomes very important in terms of setting a good first impression. A parking lot filled with potholes and cracks can lead customers to believe that you neglect your business to the same extent.

We recommend business owners invest in asphalt pavement maintenance so your customers don’t have to be inconvenienced by stepping around asphalt cracks and potholes. For example, commercial asphalt sealcoating offers a protective layer against UV rays, snow, rain, and automobile fluids. If you notice any cracks or potholes, you should contact an asphalt pavement repair company as soon as possible to prevent it from growing into a more expensive repair.

An unmaintained parking lot can shift the focus off the high quality goods and services your company offers. Instead of potential clients being impressed with your company, they’ll be thinking about how much time they spent looking for a usable parking space. However, you can easily remedy this situation by calling a contractor for asphalt pothole repair.

How Can I Improve My Parking Lot?

To improve the condition of your parking lot, we recommend you invest in regular asphalt pavement maintenance. An experienced asphalt paving contractor will be able to fix potholes and other damage to your parking lot so you can extend the lifespan of your pavement and present your company in a professional light. You may also want to invest in commercial asphalt parking lot sealcoating to protect your pavement from UV rays, precipitation, and automobile fluids.

How Can I Contact You?

If you are interested in our asphalt crack repair service or other asphalt maintenance services, please feel free to call us at (989) 352-7305. The Michigan asphalt repair contractors at B&E Coating Services, LLC are dedicated to helping customers maintain the look and function of their asphalt surfaces.